The job market has done a 180 degree turn from 2020 to 2021. The early impact of COVID-19 led to a massive increase in furloughs and layoffs and a decrease in hiring across many industries as business leaders were forced to navigate the uncertain waters of a global pandemic. Throughout 2021, we have seen a serious bounce back in the job market. There are more job opportunities available and great talent is difficult to attract and retain! 

Know your WHY 

Now more than ever, your company’s WHY is deeply important. With more jobs available, a clear company mission and values is key. Throughout the pandemic, many candidates have expressed fear about transitioning during a time of uncertainty. Knowing and communicating your company's WHY can be a huge advantage in motivating top talent to make the switch. 

Flexibility 

Listening to the shifting needs of both current and prospective employees is imperative when making company-wide decisions. The pandemic has shined a light on an employee's ability to do quality work from home. In 2021, we are finding that hybrid or fully remote opportunities have made their way to the top of candidate priority lists. While not a conducive set up for every industry or position, ensuring that your employees feel heard and have the resources they need to be successful in their onsite or remote work environment is critical. 

Checking In + Creating Opportunity 

The isolation associated with the pandemic revealed the desire and need for human connection. Regardless of your philosophy on remote or hybrid work, make sure you are providing opportunities for connection outside the zoom screen or office space. Show your employees you appreciate them and find creative ways to facilitate the occasional meet-up. It's important to let your employees know how their work is making a difference and moving your business forward. Offering incentives and creating opportunities for professional growth helps your employees feel connected and valued.

Drastic circumstances force us to reflect on our usual personal and professional rhythms. As a business leader, taking an active approach to understanding the changing needs of your workforce is the key to sustaining and growing your team. Things like knowing your company's WHY, getting creative with flexible options, and offering unique opportunities for your employees to succeed will take your business to the next level!